A group of inspirational ladies – aged between 11 and 74 appeared on TV. They proudly have called the group ‘Panache’, which helps people to feel comfortable after losing their locks. They support each other and embraced their hair loss. After sharing their individual experiences of dealing with hair loss, the women took their wigs off to reveal their hair loss for all to see, and some got visibly emotional when quizzed by Eamonn Holmes . Fans were quick to congratulate them on social media, that they looked “fantastic” and commending them for making such a bold move.

While one added: “#ThisMorning those women look beautiful with or without their wigs. Bold,brave and beautiful women”.

Another said : “Well done to the beautiful ladies on #ThisMorning you are all stunning with or without your wigs #baldisbeautiful,”